Q: Do you consider Salesforce various charitable initiatives to exemplify strategic philanthropy,
Do you consider Salesforce various charitable initiatives to exemplify strategic philanthropy, as defined in this chapter? Why or why not?
See AnswerQ: What are the benefits and risks to Salesforce of its approach to
What are the benefits and risks to Salesforce of its approach to philanthropy?
See AnswerQ: If you were a corporate philanthropy manager for Salesforce, how would
If you were a corporate philanthropy manager for Salesforce, how would you evaluate the impact of the company giving? What kinds of impacts would you attempt to measure?
See AnswerQ: Would Salesforce philanthropic programs lead you to consider working for this company
Would Salesforce philanthropic programs lead you to consider working for this company, and why or why not?
See AnswerQ: What was the impact of the incidents described in the case on
What was the impact of the incidents described in the case on United Airlines reputation?
See AnswerQ: Did these incidents impact the firm corporate identity or corporate image,
Did these incidents impact the firm corporate identity or corporate image, or both, as described in the chapter?
See AnswerQ: Did these incidents constitute a crisis, as defined in the chapter
Did these incidents constitute a crisis, as defined in the chapter?
See AnswerQ: Did United Airlines engage in effective crisis management, and why or
Did United Airlines engage in effective crisis management, and why or why not? If you were the public relations manager at United Airlines, what steps would you have recommended the company take when...
See AnswerQ: What should the company do now to regain its customers trust?
What should the company do now to regain its customers trust?
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