Questions from Strategic Management


Q: If Microsoft does not build a cloud computing business, what might

If Microsoft does not build a cloud computing business, what might happen to the company over the next decade? Why did the company decide that it had little choice but to invest in cloud computing?

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Q: How is Samsung currently performing? What kinds of changes is it

How is Samsung currently performing? What kinds of changes is it making to its multi business model?

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Q: The case talks about Microsoft’s strengths, which might help it to

The case talks about Microsoft’s strengths, which might help it to build a cloud computing business. It does not talk about weaknesses. Can you think of any weaknesses that the company might have?

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Q: How did poor quality at United Technologies’ Otis unit damage the company’s

How did poor quality at United Technologies’ Otis unit damage the company’s financial performance and competitive position?

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Q: Why do you think quality was so poor at Otis?

Why do you think quality was so poor at Otis?

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Q: What did UTC learn by repairing the quality problems at Otis?

What did UTC learn by repairing the quality problems at Otis? How did it leverage this learning to improve the performance of the entire corporation?

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Q: Why do you think John Thain pushed for such high bonuses in

Why do you think John Thain pushed for such high bonuses in 2008 given that Merrill was in a deep financial crisis? What might his motivations have been?

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Q: What might John Thain have done differently? If he had pursued

What might John Thain have done differently? If he had pursued a different set of actions with regard to personal perks and bonuses, what might the outcome have been for him and for Merrill Lynch?

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Q: In what ways did McComb change Liz Claiborne’s structure and control systems

In what ways did McComb change Liz Claiborne’s structure and control systems over time?

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Q: Use the Internet to investigate how Cisco’s new approach has worked.

Use the Internet to investigate how Cisco’s new approach has worked. How is the company continuing to change its structure and control systems to solve its ongoing problems?

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