A focus group is a small group selected by marketers and researchers to collect data and information to determine the expected reaction or feedback from the large pool of a population. Data and information are collected through interactive sessions, form filling, product testing, and discussions with managers or researchers.
Marketers assess the collected information to understand the insights about the specific product, issue, or topic they are investigating. People are asked about their perception, experience, or expectations about a specific product, service, concept, or issue. Researcher or marketer makes notes or records the session with the focus group to collect and assess the data collected from the focus groups.
Market Focus is a marketing research firm that organizes focus groups for
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What are the characteristics of a good focus group moderator? What
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What are the key benefits and drawbacks of conducting focus group discussions
Evaluate the purpose of running an experimental focus group discussion.
This case provides an opportunity to elaborate on two important Product Management
