Horizontal integration occurs when a company acquires a company that has a similar product offering in that industry at the same level of the supply chain. Unlike vertical integration where the company acquires a company that works just before or after that company in the supply chain.
Horizontal integration allows companies to increase their market share and maximize profits.
Uber a car riding app acquired Careem, that has a similar business but in a market such as the middle east and central Asian markets. In these markets, the acquisition of Careem helped Uber in expanding its market share and profits.
What are the major advantages and disadvantages of diversification?
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Develop an improved J. Crew mission statement
Plot the position of the following companies on Figure 8.3
