IMC is a way by which a company uses its different marketing communication channels in a fashion that is carefully designed and integrated with each other in order to send a very compelling and consistent message to its customers regarding a certain product or service.
The different communication channels of a company work in synergy and harmony to deliver an assertive message for a product/service.
Example of Integrated Marketing Communication:
A famous clothing brand has introduced a newly designed clothing range and it has designed a Marketing promotional campaign that will require all its marketing channels to promote the newly introduced clothing range.
Television Advertising on 2 national TV channels, Billboard ads on three main city spots, social media ads from a certain area and age group, and referrals will all work as integrated marketing communication channels for this company.
Why is it important for those who work in marketing to understand
Discuss the pros and cons for a marketer having one company handle
Discuss how marketers can use the persuasion matrix shown in Figure 6
The Campaign for Real Beauty is an integrated marketing communication program that
