Internal customers are the employees who get the services from within the organization from other employees or department in order to execute their day to day tasks and duties. The internal customer is dependent on another person within an organization.
The IT department in most companies serves the needs of the employees who need assistance in certain software that is necessary to perform their routine duties. The IT department would train the employees and assist them whenever they need assistance. These services provided by the IT department are not available to the general (external) customers.
What are the key barriers for firms to break the Cycle of
What is the difference between enhancing and facilitating supplementary services? Give
Explain the three-stage model of service consumption.
Explain the Flower of Service concept and identify each of its petals
Choose an industry you are familiar with (such as cell phone
Describe the building blocks for managing capacity and demand.
Describe how the Mehrabian-Russell Stimulus- Response Model and Russell’s
Which elements of the Services Marketing Communications Mix would you use for
Why is it important to consider the distribution of core and supplementary
“The 4 Ps are all a marketing manager needs to create
