Definition of Internal Marketing



Internal Marketing is the process of promoting a company’s services, products to its employees in order to instill product knowledge and inspiring them so that they endorse the product.

The objective of internal marketing is to encourage employees to understand the product or service which the company is offering in order to satisfy the needs and wants of its customers.

 


Examples of Internal Marketing:

Educating employees on certain policies, taking inputs from employees, and accepting criticism.


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