Definition of Push Strategy

Push strategy is a marketing strategy where companies take their products to the customers i.e., push them onto customers. Various push marketing strategies are adopted by the company to show the products to the customers. The main goal of the company in push strategy is to reduce the time in showing the product to the customer and purchase made by them.

Several marketing strategies adopted in the push strategy are:

• Direct selling of products to its customers i.e., a car salesman who gives information about the car to the customers in the showroom.
• Products on check-out counters
• Trade show

Push strategy helps companies to increase awareness about their products, establish a sales channel, and achieve economies of scale.