A strategic alliance is an agreement between two independent firms to work together on a project for a short-time or a long-term. Firms agree to collaborate in manufacturing, product innovation, and development, sales of goods and services, improve customer support, or other business objectives.
Unlike Joint ventures, businesses did not merge their resources to create a new business company. Strategic alliances help companies to expand their business, explore new markets, improve products and manufacturing lines, innovate new products, improve the designing and packaging of goods or establish systems that help the company in achieving a competitive edge.
Example of Strategic Alliance:
An online business may form a strategic alliance with a data analytics company to improve its marketing and acquisition efforts.
A common rationale for alliances is that firms seek out complementary resources
This case thoroughly examines how Super Selectos, a local food retail
What are the risks associated with the corporate-level strategic alliance
Boeing finishes assembly of wide-bodied commercial aircraft in several sizes
A fire insurance policy on a manufacturing plant is an example of
What are the advantages of using a strategic alliance when operating in
Circle the letter before the most accurate answer. 6.
1. What is the name of a specific type of investment
On April 18, 2011, Eli Lilly and Co. reported
Please match each item on the left with the most appropriate item
