Definition of Triple Bottom Line
A triple bottom line theory is presented by John Elkington in 1994. He is a famous business consultant and sustainability guru who believes companies should think on three lines as follow
- planet (ecology)
He puts the idea that companies should not only focus on the profit line but are responsible for improving people's lives and contribute more to save the planet from industrial harm. The biggest challenge in applying this framework is measuring difficulty. It is easy to calculate the money earned but it is not possible to find out the social or environmental bottom lines.