Criticize the following excerpts from résumés. (They are not from the same résumé.) a. Work Experience 2016–2019 Employed as sales rep for Lloyd-Shanks Tool Company 2015–2016 Office manager, Drago Plumbing Supply, Toronto 2014–2015 Matson’s Super Stores. I worked part time as sales clerk while attending college. b. References Mr. Carl T. Whitesides Sunrise Insurance, Inc. 317 Forrest Lane Dover, DE 19901-6452 Patricia Cullen Cullen and Cullen Realtors 2001 Bowman Dr. Wilmington, DE 19804 Rev. Troy A. Graham Asbury Methodist Church Hyattsville, MD 20783 D. W. Boozer Boozer Industries Baltimore, MD 21202 c. Qualifications • Know how to motivate a sales force. I have done it. • Experienced in screening applicants and selecting salespeople. • Know the pharmaceutical business from 11 years of experience. • Knowledgeable about realistic quota setting and incentives. • Proven leadership ability. d. Education 2018 Graduated from Tippen H.S. (I was in top 10 percent of class.) 2020 BS from Bradley University with major in marketing 2016 to present Enrolled part time in MBA program at present the University of Phoenix
> The surface of these products are smooth.
> It don’t appear that we have made much progress.
> What is SEO? How can a businessperson write online text to achieve SEO?
> There was plenty of surprises at the meeting.
> She takes criticism good.
> If we can detect only a tenth of the errors it will make us realize the truth.
> A collection of short articles on the subject were printed.
> This is the gift he received from you and I.
> This one is easy to make. If one reads the instructions carefully.
> If we can be certain that we have the facts we can make our decision soon.
> An assortment of guns, bombs, burglar tools, and ammunition were found in the seller.
> We cannot tolerate any worker’s failure to do their duty.
> The pre Christmas sale will extend over twenty six days.
> How does writing text for an electronic medium differ from writing text for a print medium?
> There is little accuracy in the 60 day forecast.
> We make our plans on a day to day basis.
> Place your order today, it is not too late.
> Why did he say John it’s too late?
> Yes he replied this is exactly what we mean.
> In last months issue of Fortune appeared Johnson’s latest article Tiger! The Sky’s the Limit for Golf.
> The word phone which is short for telephone should be avoided in formal writing.
> The sales representative who secures the most new accounts will receive a bonus.
> Cyrus B. Henshaw who was our leading salesperson last month is the leading candidate for the position.
> Henrys goofing off has gotten him into trouble.
> In what ways can social, emotional, or cultural connotations impact color choices?
> In 2017 we were advised in fact we were instructed to accept this five year contract.
> Such has been the growth of the cities most prestigious firm, H.E. Klauss and Company.
> Because of a common belief that profits are too high we will have to cut our prices on most items.
> Sold in light medium and heavy weight this paper has been widely accepted.
> We have took several steps to ensure the security of our firewall.
> I bought and he sold.
> Mr. Goodman made this statement Contrary to our expectations Smith and Company will lose money this year.
> Todd Thatcher a supervisor in our company is accused of the crime.
> It is the only shrink resistant antiwrinkle and inexpensive material available.
> It would not be fair however to consider only this point.
> How can the use of analogous or complementary colors help you choose a color palette for your business document?
> What word choices in the following email message might give a nonnative speaker trouble? Rewrite the memo to avoid such wording. Dear conference-planning team, High-fives to you for an awesome conference! I heard tons of compliments from the participants
> Employment for October totaled 12,741 an increase of 3.1 percent over September.
> We suggest that you use a mild soap for best results but detergents will not harm the product.
> Sales for the first quarter were the highest in history, profits declined for the period.
> The truth of the matter is, that the union representative had not informed the workers of the decision.
> Our January order consisted of the following items; two dozen Post-it pads, cube size, one dozen desk blotters, 20 by 32 inches and one dozen gel roller pens, permanent black.
> The auditor asked us If all members of the work group had access to the petty cash fund
> Charles E. Baskin the new member of the advisory committee has been an employee for seven years.
> 1. We have less than 25 registrants so far. 2. I did not mean to infer that you had made a mistake. 3. He is not averse to your suggestion; he simply wants more information. 4. The handbook offers advice on professional behavior. 5. Please except my apol
> 1. We will get back to you after we have made a determination of the damages. 2. Harold made a recommendation that we apply for a grant. 3. We will ask him to bring about a change in his work routine. 4. This new equipment will result in a savings in
> 1. Many of the (businesses, business’s, businesses’) in town are closed for the holiday. 2. I share my (bosses, boss’s, bosses’) opinion that he and I should get the corner office suite. 3. Many (peoples, people’s, peoples’) lake homes are subject to hig
> What are some considerations for choosing a font(s) for a business document?
> Criticize these sentences from cover messages. Beginning Sentences a. Please consider this my application for any position for which my training and experience qualify me. b. Mr. Jerry Bono of your staff has told me about a vacancy in your loan departme
> Following is a report that was written for the manager of a large furniture retail store by the manager’s assistant. The manager was concerned about customer complaints of late deliveries of their furniture and wanted to know the cause of the delays. Cri
> Critique the following beginning sentences of transmittal messages. a. In your hands is the report you requested January 7 concerning . . .” b. “As you will recall, last January 7 you requested a report on . . .” c. “I recommend that we open a new outl
> Making any assumptions needed, construct complete yet concise titles for the reports described here.
> Review the following report situations and determine for each the makeup of the report you would recommend for it. a. A professional research organization has completed a survey of consumer attitudes toward BankOne. The survey results will be presented t
> List the advantages and disadvantages of each of these different media for writing collaboratively. a. Face-to-face meetings b. Email c. Discussion board d. Online writing tool (e.g., Google Drive) e. Live online interaction (e.g., chat or Skype)
> Assume you are writing a report that summarizes a survey you have conducted. Write a paragraph of the report using the present-time viewpoint; then write the paragraph using the past-time viewpoint. The paragraph will be based on the following informatio
> Assume that you are writing up the results of a survey conducted to determine what kinds of groceries are purchased by female college students in the United States. What organizational patterns could work here? Which would you recommend?
> For each of the following report situations, write a clear problem statement and list what factors could or should be explored. a. A manufacturer of breakfast cereals wants to attract a new demographic of customers. b. The manufacturer of a toothpaste wa
> How can writers use leading and kerning to improve readability?
> Evaluate each of these parts of sales messages.
> Critique the following persuasive request message. It was written by the membership chairperson of a chapter of the Service Corps of Retired Executives (SCORE), a service organization consisting of retired executives who donate their managerial talents t
> Choose one of the items in number 2 and write a paragraph that uses scenario painting to promote the item.
> For each item in exercise 2, list two likely product features and then turn them into reader benefits.
> List some added-on benefits you might use as an extra push if you were promoting the items in exercise 2.
> List the tangible and intangible benefits that you might describe when promoting the following items or services: (LO1) a. Membership in a health club b. High-speed Internet service or digital cable service c. A certain line of clothing d. Car insurance
> Pretend you are writing an unsolicited internal proposal to request funding for a trip to a major professional meeting in your area of expertise. What kinds of information will you need to include? What arguments might your supervisors or management find
> You work for an online mail-order company, Nonsensicals, which sells such novelty items as T-shirts with clever sayings, unique toys and games, and such household accessories as framed posters and retro table lamps. Most of the employees are young, somew
> Criticize the following message refusing the claim for a defective riding lawn mower. The mower was purchased 15 months earlier. The purchaser has had difficulties with it for some time and submitted with the claim a statement from a local repair service
> Point out the shortcomings in the following email message from a sports celebrity declining an invitation to speak at the kickoff meeting for workers in a fundraising campaign for a charity.
> Why are the Gutenberg diagram and Z-pattern helpful for laying out information?
> Criticize the following operational message from a restaurant manager:
> Critique the following direct claim message:
> Point out the shortcomings in this message granting a claim for a scanner received in damaged condition. The box was damaged when it arrived in Ms. Nelson’s office, but she has no proof that Mr. Hicks’s company is at fault. Think about whether the direct
> Criticize the following thank-you message from a college student to a professor who has sent her a job lead.
> Point out the shortcomings in this email response to an inquiry about a short course in business communication that Casey Webster’s company offered to its employees. The course was taught by a local college professor. Mr. Braden’s initial inquiry include
> Choose five or six types of exercise. In a visual, identify the activity as a type of (1) cardiovascular training, (2) strength training, or (3) muscle stretching and toning. You can assume that some forms of exercise will incorporate all three types
> For each of the types of information described below, which form of visual would you use? Explain your decision. a. Record of annual sales for Kenyon Company for the past 20 years. b. Comparison of Kenyon Company sales, by product, for this year and last
> After noticing that some workers were starting work late and finishing early, a department head wrote this message to subordinates: It is apparent that many of you are not giving the company a full day’s work. Thus, the following procedures are impleme
> Through research, find the approximate milligrams of caffeine in the following items and create an appropriate visual for Affiliated Food Products, Inc., to illustrate your findings. (LO2–5) a. 5-oz. cup of coffee (drip brewed) b. 7-oz. glass of iced tea
> Determine what percentage of each type of registered vehicle is owned in the United States, including hybrid vehicles as appropriate. Choose an appropriate visual type and create it to convey the data. Consult the U.S. Department of Transportation for st
> What strategies can you use to incorporate the principles of document design in business documents?
> For each of the following sets of facts, (a) determine the visual(s) that would be best, (b) defend your choice, and (c) construct the visual. a. Average (mean) amount of life insurance owned by Mutual Life Insurance Company policyholders; classification
> You work for Mayfield Medical Center (MMC) in its human resources department. MMC’s policy is that whenever someone leaves a position in any department, a department supervisor must submit a proposal to human resources to request to fill the position. Hu
> List your criticisms of this email message inquiring about a convenience store advertised for sale.
> As required by company policy, I am denying your refund request because you needed to have submitted the warranty agreement within two weeks of your purchase.
> 1. (In a report that several managers will read:) The customers’ evaluations of our service were pretty mixed, with some being really positive and others not so positive. 2. (In an email message to your division head—whom you do not know well—to congratu
> 1. I hereby acknowledge receipt of your July 7 letter. 2. Please be so kind as to reply at your earliest convenience. 3. Attached please find the receipt requested in your May 1st inquiry. 4. In reply to your letter of July 13, permission to quote from o
> 1. Our Stone-Skin material is less weak than the fabric used by other brands. 2. Even though you were late in paying the bill, we still allowed the discount. 3. We were sorry to learn of the disappointing service you have had from our salespeople, but we
> 1. Your misunderstanding of our January 7 email caused you to make this mistake. 2. We hope this delay has not inconvenienced you. If you will be patient, we will get the order to you as soon as our supply is replenished. 3. We regret that we must call y
> What is meant by parallelism of headings?
> Discuss the appropriateness of beginning a cover message with these words: “This is to apply for . . .” and “I would like to. . . . ”
> Using this chapter’s discussion of communication, explain how people reading or hearing the same message can disagree on its meaning.
> What are three techniques for approaching difficult conversations?
> Being able to start a conversation is especially important when meeting clients in social settings. Discuss the types of topics that would and would not be appropriate.
> Discuss why we have difficulty listening well.
> As meetings should be democratic, everyone present should be permitted to talk as much as he or she wants without interference from the leader. Discuss.
> If you were giving a presentation and you saw that your audience’s eyes were glazing over, what might you do to regain their attention?
> Why is the direct order generally used in the shorter reports? When is the indirect order desirable for such reports?
> Why is the personal style typically used in the transmittal message?
> Explain the difference between the present-time viewpoint and the past-time viewpoint. Is it incorrect to have different tenses in the same report? Give examples to make your point.
> You are writing a report on the progress of your local cable company’s efforts to increase the sales of five of its products through different advertising media: print and online newspapers and magazines, television, radio, email, and social media. Plan
