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Question: Few topics in the business press grab


Few topics in the business press grab headlines and ignite the public than the compensation packages received by top management, which continue to rise. For companies in the United States with more than $5 billion in revenue, the median CEO compensation for the CEO was $14 million in 2012 – a 2.8 percent increase over 2011.

How do compensation committees set executive compensation? In many cases, it comes down to equity theory and depends on the referent others to which the CEO is compared. To determine a “fair” level of pay for a given CEO, members of a compensation board find out how much CEOs with similar levels of experience in similar firms (similar inputs) are being paid and attempt to adjust compensation (outcomes) to be similar. So, CEOs in large tech firms are paid similarly to CEOs in other large tech firms, CEOs in small hospitals are paid similarly to CEOs in other small hospitals, and so forth.
Proponents of this practice consider it to be “fair” because it achieves equity.

However, critics of high CEO pay want to change the perspective by changing the referent other and comparing the CEO’s pay to the pay of the company’s lowest-ranking employees. For example, the average S&P 500 CEO is paid 263 times what the lowest- ranking employee makes – a ratio eight times higher than the same ratio from the 1950s. From this perspective, CEO pay is grossly inequitable and thus “unfair.”

In response, many CEOs, such as Mark Zuckerberg of Facebook and Larry Page of Google, have taken $1 annual salaries, though they still earn substantial compensation by exercising their stock options. In addition, shareholders of some companies, such as Verizon, are playing a greater role in setting CEO compensation by reducing awards when the company underperforms.

1. How does the executive compensation issue relate to equity theory? Who do you think should be the referent others in these equity judgments? What are the relevant inputs for top executives?
2. Can you think of procedural justice implications related to the ways pay policies for top executives have been instituted? Do these pay-making decisions follow the procedural justice principles outlined in the chapter?
3. Are there any positive motivational consequences of tying compensation pay closely to firm performance?


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