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Question: Founded more than 20 years ago, supplies4medics.

Founded more than 20 years ago, supplies4medics.com has become one of Europe’s most successful direct-mail suppliers of medical hardware and consumables to hospitals, doctors’ and dentists’ surgeries, clinics, nursing homes and other medical-related organizations. Its physical and online catalogues list just over 4,000 items, categorized by broad applications such as ‘hygiene consumables’ and ‘surgeons’ instruments’. Quoting their website: ‘We are the pan-European distributors of wholesale medical and safety supplies ... We aim to carry everything you might ever need; from nurses’ scrubs to medical kits, consumables for operations, first-aid kits, safety products, chemicals, fire-fighting equipment, nurse andphysicians’ supplies, etc. Everything is at affordable prices – and backed by our very superior customer service and support – supplies4medics is your ideal source for all medical supplies. Orders are normally dispatched same-day, via our European distribution partner, the Brussels hub of DHL. You should therefore receive your complete order within one week, but you can request next-day delivery if required, for a small extra charge. You can order our printed catalogue through the link at the bottom of this page, or shop on our easy-to-use online store.’ Last year turnover grew by over 25 per cent to about €120 million, a cause for considerable satisfaction in the company. However, profit growth was less spectacular; and market research suggested that customer satisfaction, although generally good, was slowly declining. Most worryingly, inventory levels had grown faster than sales revenue, in percentage terms. This was putting a strain on cash now, requiring the company to borrow more cash to fund the rapid growth planned for the next year. Inventory holding was estimated to be costing around 15 per cent per annum, taking account of the cost of borrowing, insurance and all warehousing overheads.Pierre Lamarche, the Head of Operations, summarized the situation faced by his department: ‘As a matter of urgency, we are reviewing our purchasing and inventory management systems! Most of our existing reorder levels (ROL) and reorder quantities (ROQ) were set several years ago, and have never been recalculated. Our focus has been on rapid growth through the introduction of new product lines. For more recently introduced items, the ROQs were based only on forecast sales, which can actually be quite misleading. We estimate that it costs us, on average, €50 to
Founded more than 20 years ago, supplies4medics.com has become one of Europe’s most successful direct-mail suppliers of medical hardware and consumables to hospitals, doctors’ and dentists’ surgeries, clinics, nursing homes and other medical-related organizations. Its physical and online catalogues list just over 4,000 items, categorized by broad applications such as ‘hygiene consumables’ and ‘surgeons’ instruments’. Quoting their website:
‘We are the pan-European distributors of wholesale medical and safety supplies ... We aim to carry everything you might ever need; from nurses’ scrubs to medical kits, consumables for operations, first-aid kits, safety products, chemicals, fire-fighting equipment, nurse andphysicians’ supplies, etc. Everything is at affordable prices – and backed by our very superior customer service and support – supplies4medics is your ideal source for all medical supplies. Orders are normally dispatched same-day, via our European distribution partner, the Brussels hub of DHL. You should therefore receive your complete order within one week, but you can request next-day delivery if required, for a small extra charge. You can order our printed catalogue through the link at the bottom of this page, or shop on our easy-to-use online store.’
Last year turnover grew by over 25 per cent to about €120 million, a cause for considerable satisfaction in the company. However, profit growth was less spectacular; and market research suggested that customer satisfaction, although generally good, was slowly declining. Most worryingly, inventory levels had grown faster than sales revenue, in percentage terms. This was putting a strain on cash now, requiring the company to borrow more cash to fund the rapid growth planned for the next year. Inventory holding was estimated to be costing around 15 per cent per annum, taking account of the cost of borrowing, insurance and all warehousing overheads.Pierre Lamarche, the Head of Operations, summarized the situation faced by his department:
‘As a matter of urgency, we are reviewing our purchasing and inventory management systems! Most of our existing reorder levels (ROL) and reorder quantities (ROQ) were set several years ago, and have never been recalculated. Our focus has been on rapid growth through the introduction of new product lines. For more recently introduced items, the ROQs were based only on forecast sales, which can actually be quite misleading. We estimate that it costs us, on average, €50 to
place and administer every purchase order, since most suppliers are still not able to take orders over the internet or by EDI. In the meantime, sales of some products have grown fast, while others have declined. Our average inventory (stock) cover is about 10 weeks, but, amazingly, we still run out of critical items! In fact, on average, we are currently out of stock of about 500 SKUs (stock keeping units) at any time. As you can imagine, our service level is not always satisfactory with this situation. We really need help to conduct a review of our system, so have employed a mature intern from the local business school. He has first asked my team to provide information on a random, representative sample of 20 items from the full catalogue range, which is copied below.’ (See Table 9.10)

Questions
1. Prepare a spreadsheet-based ABC analysis of usage value.
2. Calculate the inventory weeks for each item, for each classification, and for all the items in total. Does this suggest that the Head of Operations’ estimate of inventory weeks is correct? If so, what is your estimate of the overall inventory at the end of the base year, and how much might that have increased during the year?
3. Based on the sample, analyses the underlying causes of the availability problem described in the text.
4. Calculate the EOQs for the A items.
5. What recommendations would you make to the company?

place and administer every purchase order, since most suppliers are still not able to take orders over the internet or by EDI. In the meantime, sales of some products have grown fast, while others have declined. Our average inventory (stock) cover is about 10 weeks, but, amazingly, we still run out of critical items! In fact, on average, we are currently out of stock of about 500 SKUs (stock keeping units) at any time. As you can imagine, our service level is not always satisfactory with this situation. We really need help to conduct a review of our system, so have employed a mature intern from the local business school. He has first asked my team to provide information on a random, representative sample of 20 items from the full catalogue range, which is copied below.’ (See Table 9.10) Questions 1. Prepare a spreadsheet-based ABC analysis of usage value. 2. Calculate the inventory weeks for each item, for each classification, and for all the items in total. Does this suggest that the Head of Operations’ estimate of inventory weeks is correct? If so, what is your estimate of the overall inventory at the end of the base year, and how much might that have increased during the year? 3. Based on the sample, analyses the underlying causes of the availability problem described in the text. 4. Calculate the EOQs for the A items. 5. What recommendations would you make to the company?


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