The Coca-Cola Company is organized geographically and defines reportable operating segments as regions of the world. The following information was extracted from Note 19 Operating Segments in the Coca-Cola Company 2017 Annual Report:
Required 1. Calculate the following measures for each of Coca-Cola’s operating segments (excluding Bottling Investments and Corporate): ∙ Percentage of total net operating revenues, 2016 and 2017. ∙ Percentage change in total net operating revenues, 2015 to 2016 and 2016 to 2017. ∙ Operating income as a percentage of total net operating revenues (profit margin), 2013 and 2014. 2. Determine whether you believe Coca-Cola should attempt to expand its operations in a particular region of the world to increase net operating revenues and operating income. 3. List any additional information you would like to have to conduct your analysis.