Question: What are the characteristics of a good

> If this proposal is accepted, will it achieve the objectives of management?

> How might a faulty problem definition error affect the implementation of a mail survey?

> What are the important topics to include in a presentation of the findings?

> What problems do you see with the questionnaire?

> What other issues can be examined with this survey?

> What other regression models might be examined with the questions from this survey?

> How would the manager interpret the mean values for the variables reported in Exhibit 12.22?

> Which independent variables are helpful in predicting A36–Customer Satisfaction?

> Will the results of this regression model be useful to the QualKote plant manager? If yes, how?

> What new marketing strategies would you suggest?

> Run post-hoc ANOVA tests between competitor groups. What additional problems or challenges does this reveal?

> Are there other questions that should be asked in the project?

> What are other areas of improvement for Remington’s?

> Consider the guidelines on questionnaire design you learned in Chapter 8. How would you improve the Deli Depot questionnaire?

> Should the Deli Depot questionnaire have screening questions?

> Evaluate the “screener” used to qualify the respondents. Are there any changes needed? Why, or why not?

> Overall, is the current survey design able to capture the required data needed to address all the stated research objectives? Why, or why not? If changes are needed, how would you change the survey’s design?

> Based on the research objectives, does the self-administered questionnaire, in its current form, correctly illustrate sound questionnaire design principles? Please explain why or why not.

> Do you agree or disagree with the Burke, Inc. interpretation of the value they provide their clients using the Customer Loyalty Index? Support your response.

> If you were the lead researcher, what types of scale measurement would you have used to collect the needed data for calculating SCI®? Why? Write some scale measurements you would use.

> What are several weaknesses associated with how Burke, Inc. measured its Secure Customer Index® (SCI®)? Make sure you clearly identify each weakness and explain why you feel it is a weakness.

> For each construct, design an example of the actual scale measurement that could be used by Burke, Inc. to collect the data.

> Is a research project actually needed? Is the best approach a survey of customers? Should employees also be surveyed? Why or why not?

> In your judgment, what level of scale design would be the most appropriate in creating the necessary scale measurements for collecting primary data on each construct?

> Determine the appropriate sample design. Develop a sample design proposal for the Santa Fe Grill that addresses the following: Should a probability or nonprobability sample be used? Given your answer, what type of sampling design should be employed (simp

> How many new menu items can be examined on the survey? Remember, all potential menu possibilities should be assessed but you must have a manageable number of questions so the survey can be performed in a timely and reasonable manner. Specifically, from a

> How should the potential respondents be selected for the survey? Should customers be interviewed while they are dining? Should customers be asked to participate in the survey upon exiting the restaurant? Or should a mail or telephone approach be used to

> How many questions should the survey contain to adequately address all possible new menu items, including the notion of assessing the desirability of new cuisines? In short, how can it be determined that all necessary items will be included on the survey

> In your opinion, should the company give consideration to the development and implementation of Internet-based test marketing strategies? Why, or why not?

> Identify and explain the strengths and weaknesses associated with the test market process used by the Lee Apparel Company.

> What are the benefits and limitations of comparative scale measurements? Design a ranking order scale that will enable you to determine brand preference between Bud Light, Miller Lite, Coors Light, and Old Milwaukee Light beers.

> Redesign questions # 26 to 29 on the survey using a rating scale that will enable you to obtain the “degree of importance” a customer might attach to each of the four listed attributes in selecting a restaurant to dine at. Listed below are some reasons

> What are the advantages and disadvantages associated with online surveys?

> What was Lee Apparel Company’s overall goal for conducting such an extensive test market of its new line of jeans under the brand name “Riders”? In your opinion did the company achieve its goal? Why, or why not?

> What is “nonresponse”? Identify four types of nonresponse found in surveys.

> Develop three recommendations to help researchers increase the response rates in direct mail and telephone-administered surveys.

> How might measurement and design errors affect respondent errors?

> Explain the major differences between in-home interviews and mall-intercept interviews. Make sure you include their advantages and disadvantages.

> Explain why survey designs that include a trained interviewer are more appropriate than computer-assisted survey designs in situations where the task difficulty and stimuli requirements are extensive.

> What are the three factors that affect choice of appropriate survey method? How do these factors differ in person-administered surveys as opposed to self-administered surveys?

> What are the advantages and disadvantages of field experiments?

> Explain the difference between internal validity and external validity.

> Identify and discuss the advantages and disadvantages of using quantitative survey research methods to collect primary data in marketing research.

> Develop a word association test that will provide some insight to the following information research question: What are college students’ perceptions of their university’s student union?

> Think of one or two cultures or subcultures with which you are at least somewhat familiar. Would qualitative research be especially useful for these cultures? Why, or why not?

> What are the advantages and disadvantages of ethnography as compared to other qualitative techniques?

> What are the advantages and disadvantages of online focus group interviews compared to face-to-face group interviews?

> Why are the screening activities so important in the selection of focus group participants? Develop a screening form that would allow you to select participants for a focus group on the benefits and costs of leasing new automobiles.

> Why is it important to have 8 to 12 participants in a focus group? What difficulties might exist in meeting that objective?

> Explain the pros and cons of using qualitative research in each of the following situations: Adding carbonation to Gatorade and selling it as a true soft drink b. Finding new consumption usages for Arm & Hammer baking soda c. Inducing customers who have

> Compare the unique characteristics, main research objectives, and advantages/disadvantages of the in-depth and focus group interviewing techniques.

> What are the major differences between quantitative and qualitative research methods? What skills must a researcher have to develop and implement each type of design?

> What is the difference between a parameter and a sample statistic?

> What are relationships? What is a positive relationship? What is a negative relationship? Give an example of a positive and a negative relationship.

> What challenges do researchers face in conducting research with the Latino marketplace online? How can researchers minimize the effects of these difficulties?

> Based on your understanding of Chapter 1, what kind of information about products, services, and customers should the owners of Santa Fe Grill consider collecting?

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> Threads Limited manufactures nuts and bolts, which are sold to industrial users. The abbreviated financial statements for 2015 and 2016 are as follows: Income statements for the year ended 30 June Statements of financial position as at 30 June

> The directors of Helena Beauty Products Ltd have been presented with the following abridged financial statements: Income statement for the year ended 30 September Statement of financial position as at 30 September Required: Using six ratios, comme

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> Leo plc is considering entering a new market. A new product has been developed at a cost of £5 million and is now ready for production. The market is growing and estimates from the finance department concerning future sales of the new product are as foll

> Aries plc was recently formed and issued 80 million £0.50 shares at nominal value and loan capital of £24 million. The business used the proceeds from the capital issues to purchase the remaining lease on some commercial properties that are rented out to

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> Mondrian plc is a new business that aims to maximize the wealth of its shareholders. The board of directors is currently trying to decide upon the most appropriate dividend policy to adopt for the business’s shareholders. However, there is strong disagre

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> The dividend policy of businesses has been the subject of much debate in the financial management literature. Required: Discuss the view that the pattern of dividend can increase the wealth of shareholders.

> Hatleigh plc is an engineering business. The financial statements for the year ended 30 April Year 8 are as follows: Statement of financial position as at 30 April Year 8 £000 ASSETS Non-current assets Property..................................

> Trexon plc is a major oil and gas exploration business that has most of its operations in the Middle East and South-East Asia. Recently, the business acquired rights to explore for oil and gas in the Gulf of Mexico. Trexon plc proposes to finance the new

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> Riphean plc and Silurian plc are two businesses operating in different industries. They are both financed by a mixture of ordinary share and loan capital and both are seeking to derive the cost of capital for investment decision-making purposes. The foll

> Devonian plc has the following long-term capital structure as at 30 November Year 4: £m Ordinary shares 25p fully paid......... 50.0 General reserve.................................22.5 Retained earnings.............................25.5 98.0 Th

> The board of directors of Wicklow plc is considering an expansion of production capacity following an increase in sales over the past two years. The most recent financial statements for the business are set out below. Statement of financial position as a

> Pizza Shack plc operates a chain of pizza restaurants. The business started operations five years ago and has enjoyed uninterrupted and rapid growth. The directors, however, believe that future growth can be achieved only if the business seeks a listing

> Provide two reasons why: (a) Tax incentives may have only limited value in stimulating greater investment by business angels. (b) Business angels can be an attractive source of finance to entrepreneurs. (c) Business angels may find it difficult being par

> Gainsborough Fashions Ltd operates a chain of fashion shops. In recent months the business has been under pressure from its suppliers to reduce the average credit period taken from three months to one month. As a result, the directors have approached the

> Fowler Ltd produces ‘Vitex’, a vitamin supplement drink that is sold for £1.20 per bottle. At present the business’s bottling plant is operating at full capacity and it is not possible to expand sales beyond the current level unless there is further inve

> Raphael Ltd is a small engineering business that has annual credit sales revenue of £2.4 million. In recent years, the business has experienced credit control problems. The average collection period for sales has risen to 50 days even though the stated p

> Securitisation is now used in a variety of industries. In the music industry, for example, rock stars such as David Bowie and Iron Maiden have used this form of financing to their benefit. Required: (a) Explain the term ‘securitisation’. (b) Discuss the

> H. Brown (Portsmouth) Ltd produces a range of central heating systems for sale to builders’ merchants. As a result of increasing demand for the business’s products, the directors have decided to expand production. The cost of acquiring new plant and mach

> Plato Pharmaceuticals Ltd has invested £500,000 to date in developing a new type of insect repellent. The repellent is now ready for production and sale, and the marketing director estimates that the product will sell 150,000 bottles a year over the next

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> Devonia (Laboratories) Ltd has recently carried out successful clinical trials on a new type of skin cream, which has been developed to reduce the effects of ageing. Research and development costs incurred to date for the new product amount to £190,000.

> D’Arcy (Builders) Ltd is considering three possible investment projects: A, B and C. The expected pattern of cash flows for each project is: The business has a cost of capital of 10 per cent and the investment budget for next year is

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