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Question: Alice Oritz is the advertising manager for


Alice Oritz is the advertising manager for Value Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $18,000 in fixed costs to the $216,000 currently spent. In addition, Alice is proposing that a 10% price decrease ($30 to $27) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $12 per pair of shoes. Management are impressed with Alice's ideas but are concerned about the effects that these changes will have on the break-even point and the margin of safety.
Calculate the break-even point and margin of safety ratio, and prepare a CVP income statement before and after changes in the business environment.

Instructions
a. Calculate the current break-even point in units, and compare it with the break-even point in units if Alice's ideas are used.
b. Calculate the margin of safety ratio for current operations and after Alice's changes are introduced. (Round to nearest full percent.)
Current margin of safety ratio = 40%
c. Prepare CVP income statements for current operations and after Alice's changes are introduced. (Show for total amounts only.) Would you make the changes suggested?



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