Question: Explain the difference between the mean, the

> A CPA is allowed to advertise as long as the advertising is not false, misleading, or deceptive. Provide three examples of advertising that might be considered false, misleading, or deceptive. Why are such acts of concern to the profession?

> What procedures would an auditor use to verify the completeness, rights and obligations, and accuracy and valuation assertions for property, plant, and equipment?

> Give three examples of acts that are considered discreditable under the Rules of Conduct.

> Briefly describe the three theories of ethical behavior that can be used to analyze ethical issues in accounting.

> List four bases for special purpose financial statements. Why is it important that the audit report clearly identify the basis of accounting used in the preparation of the financial statements?

> List three examples of “special reports.”

> If the auditor determines that other information contained with the audited financial statements is incorrect and the client refuses to correct the other information, what actions can the auditor take?

> What are the auditor’s responsibilities for other information included in an entity’s annual report?

> In 2017, your firm issued an unmodified report on Tosi Corporation, a private company. During 2018, Tosi entered its first lease transaction, which you have determined is material but not pervasive. Tosi Corporation’s management chooses to treat the tran

> How does the materiality of a departure from GAAP affect the auditor’s choice of financial statement audit reports?

> Give examples of a client-imposed and a condition-imposed scope limitation. Why is a client-imposed limitation generally considered more serious?

> Distinguish between accounting changes that affect consistency and changes that do not. To what does the word consistency refer? How is it possible for an accounting change to affect comparability but not consistency?

> Identify three substantive analytical procedures that can be used to audit property, plant, and equipment.

> Distinguish between prepaid expenses and intangible assets. Give two examples of each.

> A researcher develops hypotheses that suggest consumers like ads better when they; (1) Are truthful, (2) Creative, and (3) Present relevant information. Picture the conceptual model that would show these relationships. Which variables are the independ

> What should you look for in assessing whether or not an Internet resource is credible?

> What are the various reasons to conduct a literature review?

> List the six fundamental principles used to assess the validity of secondary data.

> Explain why a company should use all potential sources of secondary data before initiating primary data collection procedures.

> What characteristic separates secondary data from primary data? What are three sources of secondary data?

> Design a research proposal that can be used to address the following decision problem: “Should the Marriott Hotel in Pittsburgh, Pennsylvania, reduce the quality of its towels and bedding in order to improve the profitability of the hotel’s operations?”

> Comment on the following statements: a. The primary responsibility for determining whether marketing research activities are necessary is that of the marketing research specialist. b. The information research process serves as a blueprint for reducing ri

> How are management decision makers and information researchers alike? How are they different? How might the differences be reduced between these two types of professionals?

> In the business world of the 21st century, will it be possible to make critical marketing decisions without marketing research? Why or why not?

> Could qualitative research be used to improve quantitative methods such as surveys? Explain your answer.

> Identify the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing research. Also discuss the potential impact that these changes might have on marketing research

> Identify the three major groups of people involved in the marketing research process, and then give an example of an unethical behavior sometimes practiced by each group.

> As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing research field?

> What are the advantages and disadvantages for companies maintaining an internal marketing research department? What advantages and disadvantages can be attributed to the hiring of an external marketing research supplier?

> Discuss the importance of segmentation research. How does it affect the development of market planning for a particular company?

> What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?

> What is the role of marketing research in organizations?

> Why is it important to explain limitations in your marketing research report?

> What are the common problems associated with the marketing research report?

> Why are conclusions and recommendations included in a marketing research report?

> Should marketing researchers working with Latinos concentrate solely on qualitative research? Explain your answer.

> What are the primary topics/issues that need to be addressed in the research methods-and-procedures section of a marketing research report?

> In the context of the marketing research report, what is the primary goal of the executive summary?

> What are the seven components of the marketing research report? Briefly discuss each objective and why it is important.

> What is the difference between simple regression and multiple regression?

> What is regression analysis? When would you use it?

> What are the differences between univariate and bivariate statistical techniques?

> What is covariation? How does it differ from correlation?

> Explain the difference between association and causation.

> Explain the difference between testing for significant differences and testing for association.

> What will ANOVA tests not tell you, and how can you overcome this problem?

> Regarding the owners’ desire to understand the interrelationships between customer satisfaction, restaurant store image, and customer loyalty, develop a set of hypotheses that might be used to investigate these interrelationships.

> Why and when would you want to use ANOVA in marketing research?

> Why and how would you use Chi-square and t-tests in hypothesis testing?

> What is the purpose of a simple one-way tabulation? How does this relate to a one-way frequency table?

> Briefly describe the process of data entry. What changes in technology have simplified this procedure?

> Explain the differences between developing codes for open-ended questions and for closed-ended questions.

> What are the differences between data validation, data editing, and data coding?

> Briefly describe the process of data validation. Specifically discuss the issues of fraud, screening, procedure, completeness, and courtesy.

> What are the various ways that credibility can be established in qualitative analysis?

> What is triangulation, and what is its role in qualitative analysis?

> Based on your understanding of the material presented in Chapter 3 and the above key research questions, should the owners of the Santa Fe Grill Mexican restaurant go back and restate their questions? If “no,” why not? If “yes,” why? Suggest how the rese

> What are some of threats to drawing credible conclusions in qualitative data analysis?

> Give some specific examples data displays, and explain how they may be used in qualitative data analysis.

> What is negative case analysis, and why is it important to the credibility of qualitative analysis?

> How do you build theory in qualitative analysis?

> What are the interrelated steps in data reduction?

> Describe the three steps in qualitative data analysis, and explain how and why these steps are iterative.

> How are quantitative and qualitative data analyses different?

> Unless needed for screening purposes, why shouldn’t demographic questions be asked up front in questionnaire?

> Discuss the main benefits of including a brief introductory section in questionnaires.

> Discuss the value of a good questionnaire design.

> Is the target population being interviewed the appropriate one?

> What makes a question bad? Develop three examples of bad questions. Rewrite your examples so they could be judged as good questions.

> What are the guidelines for deciding the format and layout of a questionnaire?

> Explain the role of a questionnaire in the research process. What should be the role of the client during the questionnaire development process?

> Discuss the advantages and disadvantages of using unstructured (open-ended) and structured (closed-ended) questions in developing an online, self-administered survey instrument.

> Explain the major differences between “rating” and “ranking” scales. Which is a better scale measurement technique for collecting attitudinal data on sales force performance of people who sell commercial laser printers? Why?

> What are the major differences between ordinal and interval scales? In your response include an example of each type of scale.

> Explain the main differences between interval and ratio scale measurements.

> Among the four basic levels of scales, which one provides the researcher with the most information?

> Explain the relationship between sample sizes and sampling error. How does sampling error occur in survey research?

> Why do many research studies place heavy emphasis on correctly defining a target population rather than a total population?

> If this proposal is accepted, will it achieve the objectives of management?

> How might a faulty problem definition error affect the implementation of a mail survey?

> What are the important topics to include in a presentation of the findings?

> What problems do you see with the questionnaire?

> What other issues can be examined with this survey?

> What other regression models might be examined with the questions from this survey?

> How would the manager interpret the mean values for the variables reported in Exhibit 12.22?

> Which independent variables are helpful in predicting A36–Customer Satisfaction?

> Will the results of this regression model be useful to the QualKote plant manager? If yes, how?

> What new marketing strategies would you suggest?

> Run post-hoc ANOVA tests between competitor groups. What additional problems or challenges does this reveal?

> Are there other questions that should be asked in the project?

> What are other areas of improvement for Remington’s?

> Consider the guidelines on questionnaire design you learned in Chapter 8. How would you improve the Deli Depot questionnaire?

> Should the Deli Depot questionnaire have screening questions?

> Evaluate the “screener” used to qualify the respondents. Are there any changes needed? Why, or why not?

> Overall, is the current survey design able to capture the required data needed to address all the stated research objectives? Why, or why not? If changes are needed, how would you change the survey’s design?

> Based on the research objectives, does the self-administered questionnaire, in its current form, correctly illustrate sound questionnaire design principles? Please explain why or why not.

> Do you agree or disagree with the Burke, Inc. interpretation of the value they provide their clients using the Customer Loyalty Index? Support your response.

> If you were the lead researcher, what types of scale measurement would you have used to collect the needed data for calculating SCI®? Why? Write some scale measurements you would use.

> What are several weaknesses associated with how Burke, Inc. measured its Secure Customer Index® (SCI®)? Make sure you clearly identify each weakness and explain why you feel it is a weakness.

> For each construct, design an example of the actual scale measurement that could be used by Burke, Inc. to collect the data.