[SOLVED] I. Synopsis The name Raleigh (www.raleigh.

I. Synopsis
The name Raleigh (www.raleigh.co.uk) has been synonymous with bikes since the company was founded in a small workshop on Raleigh Street by three men, in 1886. Raleigh sold its Triumph road site to the University of Nottingham in 2000 in a sale and buyback deal, closing its factory in 2002. In 2001, financial problems followed. On 26 October 2001, a management group led by Alan Finden-Crofts acquired the operations of Derby Cycle Corporation in a deal worth about $73 million, including more than $50 million in assumed debt. At the same time, Germany’s Wiener Bike Parts and Derby, South Africa, were sold off. Finden-Crofts then owned 42 per cent of Derby Cycle, which was reorganized under a new holding company, renamed Raleigh Cycle Limited. After four years of losses, Raleigh UK managed a small profit on sales of £35 million in 2003. It then had about 200 employees. Raleigh America had sales of about $75 million.
Already in 2004, Raleigh UK started its Cyclelife initiative. The Cyclelife concept is based on franchising and was created to compete effectively with chain stores in the UK by giving all Cyclelife participants a national identity. In April 2009, there were 100 Cyclelife stores around UK.
In international markets, Raleigh has cancelled their bicycle manufacturing units (the bicycles are now sourced from the Far East). Instead they mainly rely on a licensing concept: Revenue is generated by finding partners around the world who are willing to pay a royalty fee for having the exclusive right to sell under the Raleigh brand or one of the other Raleigh companies’ brands in their chosen market. By taking this approach, Raleigh can choose the international partners that they want to work with.
The strategy to license the Raleigh name to partners has minimized the fixed costs and the financial situation today is much better than it used to be: In 2011, the Raleigh UK Group’s financial report showed that the company earned a profit of £1 million on a turnover of £37 million. In 2002, the business lost nearly £6 million.
In April 2012, the Dutch company Accell Group paid more than $80 million for Raleigh and its international operations……………………………………………………………………………………………………….
1. Characterize the internationalization ‘balance’ between standardization and adaptation over the history of Raleigh.
2. Does the iconic bicycle brand still have a chance on the world market?
3. Please compare and evaluate Raleigh’s current entry modes (business models): franchising and licensing with other alternatives.
4. E-bike sales are increasing across Europe. Electric bicycles are being seen as a commuting alternative to the car, allowing customers to arrive at work on their bicycle without having to shower and change. This is an area where Raleigh already has a product. Should Raleigh sell a standardized e-bike concept, or should it adapt its marketing mix to each local market depending on the culture and potential future e-bike sales?

Question: I. Synopsis The name Raleigh (www.raleigh.