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Question: Many college students pull all-nighters to


Many college students pull all-nighters to study for midterms and finals. What Andrew Kozlovski noticed when he was a freshman at the University of Southern California was how many students were using Adderall to allow them to stay awake and concentrate. Andrew explained, “Kids all around me were exchanging it like money.”42 Individuals with attention deficit hyperactivity disorder (ADHD) may be prescribed Adderall to increase their attentiveness. But Andrew saw a potential national problem: 38.5 percent of college-age individuals report using ADHD medications for nonmedical reasons. In other words, they officially don’t need Adderall but are using it to increase their focus. Andrew did some research on Adderall and found out that it is highly addictive. Also, Adderall has all kinds of side effects that students taking it as a study aid often do not know. Andrew had issues with attentiveness himself, but he wondered if there was a safer option than Adderall. He immersed himself in research on natural supplements that could help focus, reduce stress, and improve overall mental health. Andrew found a lab that was licensed by the Food and Drug Administration (FDA). They were willing to create small batches of pills that used different combinations of the natural supplements on his list.43 After some trial and error, Andrew came up with a formula and received FDA approval for it. He launched his company, Brainz Power, which sells this “non-caffeinated cognitive enhancement supplement.”44 To get his company going, Andrew focused on connecting with potential customers via Instagram. “It’s about connecting, the sales come after,” Andrew said. The sales did come. Brainz Power averaged $10,000 in sales per month, rising to nearly $30,000 per month several years later.45 Andrew spent most of his college years working on his company. As he put it, “the hours are long. I don’t sleep that much anymore. I work on the weekend. I work when all the other kids are partying ... if you think about it, I’m always busy, but I do it with a smile on my face the entire time.”46 Andrew didn’t need to look for a job when he graduated from USC in May 2018. He had created his job—and a company—as a freshman.
Discussion Questions:
10-8. What did Andrew Kozlovski do well during the steps involved in the entrepreneurial process?
10-9. Do you think it is ethical to dismiss anyone by email?
10-10. What might have happened if the mistake had not been spotted?
10-11. What potential control problems should Andrew be aware of? What should he do to minimize these problems?



> Setting organizational goals is an important step in planning. What are the approaches to setting organizational goals? Which do you consider the best?

> What is the fastest-growing area of environmental scanning? What does it provide to an organization?

> Outline the five steps required for setting goals in an organization. Explain how they work.

> What are the different types of organizational plans? Are they independent of each other?

> Technological developments deskill the global workforce. For example, factory-built, flat-pack furniture cut out the role of experienced carpenters. Similarly, with some vehicles having on-board software to diagnose problems, the future of skilled mechan

> Define the term goal and explain how planning fits into an organization’s goal.

> Planning takes a lot of effort. Why do you think people should engage in it?

> Explain what studies have shown about the relationship between planning and performance.

> Discuss whether it is possible for managers to spot the warning signs of stress among their employees.

> Job stress is a major problem for employees working in many organizations today. Discuss some of the job stressors. What can a manager do to reduce stressors for employees?

> Why do people resist change, even though they may carry the potential for a better tomorrow?

> While changes must continually occur in every industry, one of the most baffling problems thatbusiness executives face is employee resistance to change. What are the common techniques to minimize resistance to change within an organization?

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