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Question: Jones, a popular radio personality, uses the


Jones, a popular radio personality, uses the name “Rocky Shores” on his show. The name “Rocky Shores” has been registered for trademark protection by the station’s owner. In addition, the station has developed a contest format for Jones’s show called “Twitter of the Day” in which Jones’s Twitter followers would call in answers to questions posed on the Twitter account for prizes. Jones is terminated from his position with the station and starts his own radio show on an Internet platform, using the name “Rocky Shores,” and he also has a daily contest called “Twitter of the Day.” Jones is not able to access the same Twitter account, but registers “Ricky Shores” for the new Twitter account.
a. Is Jones liable for trademark infringement for use of the name “Rocky Shores”?
b. Is Jones liable for infringement in using the Twitter of the Day contest?
c. Would Jones be liable under any other theory for using the Twitter of the Day contest?

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